This is the moment I found my why…

I spent 10+ years working in businesses. On the surface, I was successful.

→ Made money.
→ Hit the targets.
→ Climbed the ladder.

But deep down, I was empty. I felt like just another cog in a huge machine that didn’t care. I kept telling myself to push through it. That if I worked harder and earned more, I’d eventually feel happy.

But that feeling never came.

In 2020, I was put on furlough. For the first time in years, I had real space to think. I realised I’d been numbing myself with alcohol and drugs. Avoiding the fact that my life felt meaningless.

It was a painful realisation, but also a moment of clarity.

I knew I wanted to do work that mattered. So...

→ I left my job.
→ Trained as a therapist.
→ Went deep into mental performance.

Over the last three years, I’ve delivered over 2,000 hours of therapy and performance coaching at 1:1 and group levels. Through those hours, I started seeing things clearly.

I looked back at my corporate life through a psychologically informed lens and understood what had been wrong. The problem wasn’t me. The problem was a Fragmented Culture. No plan to make people feel valued, connected, or motivated. Just pressure, numbers, and empty goals.

I believe everyone deserves to go to work feeling fulfilled, psychologically safe, and excited about where their life is going.

Most businesses think they know what’s stopping them from growing. But they’re focused on entirely the wrong problems.

The problem is not…

1. TECHNOLOGY
→ Better tech won’t solve efficiency if people aren’t connected to the purpose behind it.

2. MARKETING
→ More marketing won’t drive growth if people aren’t aligned to the mission.

3. DE&I
→ DE&I won’t engage people if the culture is hollow.

4. SALES TRAINING
→ Better sales coaching won’t lead to sustainable growth if people lack motivation.

5. KPI's & POLICIES
→ Clearer KPIs and stricter policies won’t create accountability without a cultural foundation.

Businesses pour time, energy and money into these solutions, believing they will drive growth. But without a strong culture strategy, none of these investments will work.

That’s why I built Culture Systems...

To address the real root of the problem.

I know the pain of feeling unseen, unvalued, and empty. And I know how different it feels to be in a culture where you’re valued, motivated, and connected. Culture Systems are about creating an environment where people want to be.

Because when culture works, businesses grow...

→ Sales targets are hit because people are driven by purpose, not just pressure.
→ Technology gets used to its potential because people are motivated.
→ Marketing resonates because employees live the brand message.
→ DE&I becomes real because everyone feels like they belong.

Business growth comes from creating a culture that drives EVERYTHING forward.

That is what Culture Systems deliver.

And that is why I do this.